AI Insights · Timothy · January 2024
Top 5 Film & Television Apps in Africa Q4 2023
In Q4 2023, Netflix, Viu, MovieBox, Shahid, and ReelShort dominated the Film & Television app market in Africa. Explore their performance trends in downloads, revenue, and active users.
In Q4 2023, the Film & Television app market in Africa saw significant activity, with Netflix, Viu: Dramas, TV Shows & Movies, MovieBox-Asian Drama,HD Movies, Shahid, and ReelShort leading the way. Below, we delve into their performance trends across downloads, revenue, and active users.
Netflix maintained a strong presence with weekly downloads fluctuating between 162K and 231K. The peak was observed in the first week of October with 231K downloads. Revenue showed a similar pattern, peaking at around $21K in late September and late November. Active users remained relatively stable, averaging around 3.9M throughout the quarter.
Viu: Dramas, TV Shows & Movies experienced steady weekly downloads, with numbers ranging from 130K to 206K, peaking mid-October. Revenue oscillated between $3.7K and $7.1K, with notable peaks in late October and December. Active user counts hovered around 1.1M, with a slight increase towards the end of the quarter.
MovieBox-Asian Drama,HD Movies saw a remarkable rise in weekly downloads, starting at 79K and reaching up to 205K by mid-December. Active users followed a similar upward trajectory, starting at 127K and climbing to 384K by the end of the quarter. No revenue data was recorded for this app during the period.
Shahid showed consistent performance with weekly downloads ranging from 62K to 102K, peaking in mid-December. Revenue varied widely, with a significant peak of $47K in early December. Active users were stable around 400K, with minor fluctuations throughout the quarter.
ReelShort demonstrated impressive growth, especially in December, with weekly downloads surging to 162K. Revenue peaked at about $37K in the last week of December. Active users also saw significant growth, reaching 353K by the end of the quarter.
These insights, derived from Sensor Tower data, provide a snapshot of the Film & Television app landscape in Africa. For more detailed insights, visit Sensor Tower.